Outcomes, not deliverables

16 years of design leadership across retail, HealthTech, SaaS and loyalty — each engagement measured against the metrics that matter to investors and boards.

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eCommerce / Retail·3 year tenure

Myer

Loyalty integration, combined sign-up, and member pricing — three flagship initiatives, each shipped, A/B-tested, and directly attributed to revenue. Not just designed. Measured.

$30m+

revenue uplift across flagship initiatives

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SaaS·12 weeks

Startup Goal

Activation was broken at step three. Diagnosed the onboarding breakpoint through user research, rebuilt the goal-setting flow, and tracked every metric. Revenue more than tripled.

+422%

activation lift after redesigning the goal-setting flow

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Loyalty / Retail·24 weeks

Flybuys

12 million members, a decade of technical debt, and a hard deadline. Led the UX for Australia's largest loyalty migration — 344 screens delivered, on time, on budget.

12m

members migrated off Coles stack onto AWS

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Healthtech·~6 months

Telstra Health

18 acquired companies with zero shared experience. Built the discovery, strategy, and design system to unify them into a single API platform — at 34% of the approved budget.

$550k

delivered vs $1.6m budget — 66% under

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SaaS·10 weeks

MethodLoop

Zero product, zero users, ten weeks. Led research, strategy, and full product design for a 0→1 SaaS — 300+ alpha testers from Apple, Google, Amazon, and IBM within weeks of launch.

300+

alpha users from Apple, Google, eBay, IBM, Amazon, Lloyds Bank

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“Anton is a deeply impressive Design Leader, with a breadth and depth of wider Digital domain expertise that is extremely rare in the Australian market.”

Stu French

Chief Digital Officer @ AGL

“Anton's a high-class design leader who has worked in very challenging environments. He thrives when faced with challenges. User experience is his bread and butter.”

Jordan Barnard

Director @ EY

“Rarely do you meet an individual with the vision, strategy, and drive to transform a business. Anton is just such an individual.”

Troy Bebee

CTO @ Google Cloud

“Anton is process-driven, research-focused, switched on and an absolute hoot to work with. An invaluable team member with the innate ability to simplify complex design problems.”

Angela Edwards

Founder @ Elli Cares

Seen enough to have a conversation?

Get an experienced UX voice at your leadership table — without the full-time hire.

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