Case studies

Real decisions, real customers, measured results.

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01eCommerce / Retail

Myer

Loyalty integration, combined sign-up, and member pricing: three flagship initiatives, each shipped, A/B-tested, and directly attributed to revenue. Not just designed. Measured.

$30m+

revenue uplift across flagship initiatives

See the outcome

Myer
02SaaS12 weeks

Startup Goal

Activation was broken at step three. Diagnosed the onboarding breakpoint through user research, rebuilt the goal-setting flow, and tracked every metric. Revenue more than tripled.

+422%

activation lift after redesigning the goal-setting flow

See the outcome

Startup Goal
03Loyalty / Retail24 weeks

Flybuys

12 million members, a decade of technical debt, and a hard deadline. Led the UX for Australia's largest loyalty migration: 344 screens delivered, on time, on budget.

12m

members migrated off Coles stack onto AWS

See the outcome

Flybuys
04Healthtech~6 months

Telstra Health

18 acquired companies with zero shared experience. Built the discovery, strategy, and design system to unify them into a single API platform, at 34% of the approved budget.

$550k

delivered vs $1.6m budget, 66% under

See the outcome

Telstra Health
05SaaS10 weeks

MethodLoop

Zero product, zero users, ten weeks. Led research, strategy, and full product design for a 0→1 SaaS, with 300+ alpha testers from Apple, Google, Amazon, and IBM within weeks of launch.

300+

alpha users from Apple, Google, eBay, IBM, Amazon, Lloyds Bank

See the outcome

MethodLoop

Take their word for it.

Rarely do you meet an individual with the vision, strategy, and drive to transform a business. Anton is just such an individual. He produced a clear and concise strategy and embodied the lean start-up mentality, his enthusiasm, detail, and deep knowledge made him excel as both a project lead and product owner.

Troy Bebee

CTO, Google Cloud

Anton is a deeply impressive Design Leader with a breadth and depth of digital domain expertise that is extremely rare in the Australian market. He brings holistic design thinking together with commercial acumen and data-driven thinking. Anton isn't merely world-class, but world-beating.

Stu French

Chief Digital Officer, AGL

Anton's a high-class design leader who has worked in very challenging environments. He thrives when faced with challenges. User experience is his bread and butter, and he works tirelessly to champion that mindset.

Jordan Barnard

Director, EY

An invaluable team member with the innate ability to simplify complex design problems, delivering effective and engaging user experiences. I know, right... an absolute unicorn!

Angela Edwards

Founder, Elli Cares

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