Lean UX Research
Stop guessing what your customers want. In fourteen days, you'll know.
The step-by-step field guide for small teams who make product decisions without a research department. Thirteen steps across five stages: Plan, Research, Design, Test, Embed. One running example. One clear action at the end of every section.
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Instant download. Read it in an evening. Run it in a fortnight.
The problem
Most product decisions in small teams get made the same way. Someone has an idea. It sounds reasonable. The team builds it, then waits to see if customers like it.
Sometimes they do. More often, the feature is quietly ignored, the redesign doesn't move the numbers, and nobody can say why. Months of work vanish into the background.
It happens because nobody showed you a simple, reliable way to check your thinking with customers before you commit. Research sounds like something big companies do, with labs and specialists and budgets. So small teams skip it, and pay for it later.
What you'll be able to do
By day fourteen you will have:
Five customer conversations that showed you the real problem
An idea tested with five people, with what broke fixed before launch
A date in the calendar to check thirty days later that it worked
A habit your team can repeat every month
What you'll learn
- Plan
Turn an opinion into a decision with an owner and a date.
- Research
Find what customers are already telling you, and run five conversations that reveal the real problem.
- Design
Sketch three different ideas and pick the one worth testing.
- Test
Watch five people try it, and fix what breaks.
- Embed
Make the call, set a date to check it worked, and start the next loop.
Who it's for
Founders, product managers, designers and marketers in small and growing organisations who make decisions about customers and want evidence behind them. You don't need a research team, special software or a budget. You need a few hours a fortnight and this book.
A look inside
Meet Fernwood Physio
You follow one small business, Fernwood Physio, from start to finish: three clinics, a costly booking system on the table, and an owner who thinks patients want an app. Five conversations later, the team discovers what patients actually needed, saves the cost of the system and fixes the real problem.
About the author
Anton Stout
Anton has spent sixteen years in product and customer experience at Myer, Telstra Health, Flybuys, Origin Energy and Sonoa Health, and with startups and small businesses. He writes for UXmatters and built MethodLoop, a library of practical research tools.
More about AntonThe guarantee
The First Step Guarantee
Read step zero and run it. If it doesn't save you at least an hour of guessing on your next decision, email us within thirty days and we'll refund every cent. Keep the book.
