Where is your customer missing from your decisions?
Eight questions. Two minutes. You'll find out which of the four patterns is costing you most, how deep it runs, and the fastest way to fix it.
The four patterns
Which one is costing you most?
Nobody represents the voice of the customer
Every team owns a piece. Nobody owns the customer's whole path.
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Too many features in one product
Years of shipping what was asked for have built three ways to do one thing.
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You cannot see why people leave
The reason on file is what they said on the way out. The behaviour started months earlier.
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You are leading something you did not build
An acquisition, a replatform or a long tenure has left you accountable for decisions nobody can explain.
Read about this pattern