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Writing

Notes on putting the customer first.

Guides on UX research, design systems and customer evidence from UXDesigned, the team behind the books, skills and workshops.

What we write about

User research
User interviews, usability testing, card sorting, survey questions.Design systems
What a design system is, governance, tokens, interface inventory.Voice of the customer
Customer feedback analysis, NPS alternatives, support ticket analysis.Lean
Lean UX research and lean design systems for small teams.UX strategy
Metrics, business case for UX, stakeholder alignment.Interface design
Visual hierarchy, layout, typography, component states.Information architecture
Sitemaps, navigation, labelling, tree testing, user flows.Copywriting
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Accessible HTML, design to code handoff, design tokens to CSS.Facilitation
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Claude Code skills, SKILL.md examples, AI for user research.Leadership
Fractional UX, UX debt, customer evidence for boards.

Featured · product experience

What Is Product Experience Strategy? A Founder-Level Framework

Product experience strategy is the executive-level plan that turns a SaaS product into compounding revenue. Here is the framework for building one.

15 January 2026·13 min read
Read the article
Editorial illustration of a single carefully drafted blueprint sitting on a desk while several disconnected sketches float above it, representing the difference between product experience strategy and feature-by-feature product development.

Latest

user research

How to Run a User Interview, With a Guide You Can Copy

A user interview is a structured conversation about what someone has actually done. Here is how to run one, with a guide you can copy this week.

19 October 2026·6 min read
An editorial illustration of three empty wooden chairs arranged around a round meeting-room table, each chair drawn at a slightly different scale to suggest varying degrees of seniority
fractional ux

Fractional UX Designer vs UX Agency vs Fractional CXO: A Founder's Framework

The word fractional covers two very different jobs. Here is how to choose between a fractional designer, an agency and a fractional CXO.

4 March 2026·5 min read
A single tightly-bound report sitting on the head of a board table while a thick stack of papers sits ignored at the far end, suggesting a board-ready document instead of a long internal deck.
cx strategy

UX Board Advisory: The CX Strategy Deck Your Board Actually Wants to See

A UX board advisory engagement gives founders a board-ready CX strategy and a CX scorecard for board meetings, not a 60-page deck.

26 February 2026·10 min read
A solitary architect's drafting compass set down on a half-marked blueprint, suggesting deliberate design leadership applied for a fixed period rather than a permanent role.
leadership

Fractional Head of Design vs Interim UX Leader: What Changes at $5M ARR

A fractional head of design is the right hire at $5M ARR when you need senior design leadership without the commitment of a full-time CDO.

9 February 2026·8 min read
A short, well-bound book sitting on a clean desk next to a thick, dusty, unopened binder, illustrating that a focused diagnostic gets read while a long UX report does not.
product experience

Product Experience Audit: The Board-Ready Alternative to a 60-Page UX Report

A product experience audit gives founders a board-ready diagnosis of revenue-linked friction, not a 60-page UX audit nobody reads.

11 December 2025·11 min read

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