An Expert UX Diagnosis of Where Your Product Bleeds Revenue. Delivered in 72 Hours.
12 severity-rated findings with revenue impact estimates, a board-legible PDF, and a 30-minute walkthrough with Anton. $197.
If the findings aren't actionable, I'll refund it.
What the audit diagnoses
Three areas where growth-stage products consistently bleed revenue.
These are where the fixes have the highest ROI.
Onboarding and activation
Where do new users lose confidence and stop? The audit maps every step of your onboarding flow against industry benchmarks, identifies the exact drop-off points, and estimates the trial-to-paid revenue tied to each.
Retention and churn signals
Is your churn experience-driven or value-driven? The audit separates the two using behavioural signals, identifies which journey breakpoints correlate with cancellation, and tells you which ones are fixable within 90 days.
Conversion and flow friction
Every unnecessary step, confusing label, and broken pattern between intent and action costs you revenue. The audit surfaces the highest-friction points in your key flows and ranks them by revenue impact.
What's included
- ✓12 prioritised findings, severity-rated
- ✓Revenue impact tied to each finding
- ✓AI-accelerated analysis, senior human review
- ✓Board-legible PDF deliverable
- ✓30-minute video walkthrough with Anton
- ✓Audit Lite fee credited toward Audit Premium
If the findings aren't actionable, I'll refund it.
Sample audit findings
Step 3 drops 68% of trial users
Onboarding assumes product knowledge users don't have. No progress indicator.
Pricing page has no value anchor
No comparison column. Users can't justify the upgrade without a reference point.
Reactivation emails arrive too late
Churned users receive a win-back email at day 30. Behavioural data suggests day 7.
Checkout flow is clean and fast
Single-page checkout with minimal fields. Above benchmark for completion rate.
How it works
1. Submit your product URL
Tell us what you sell, who you sell it to, and where you think the experience breaks.
2. AI + human audit
Our AI does the first pass. Anton does the second, adding context, severity ratings, and revenue estimates.
3. Get the deck + walkthrough
12 prioritised findings in a board-legible deck, plus a 30-minute video call to walk through every recommendation.
What people say about working with Anton
Rarely do you meet an individual with the vision, strategy and drive to transform a business. Anton is just such an individual.
Troy Bebee
CTO, Google Cloud
A deeply impressive Design Leader, with a breadth and depth of digital domain expertise that is extremely rare in the Australian market. Anton isn’t merely world-class, but world-beating.
Stu French
Chief Digital Officer, AGL
The most switched on design leader I have ever had the pleasure to work with. In a true dedicated fashion consistently went the extra mile whenever anyone in the team needed his expertise.
Jake Bayer
CTO, Brancher
A high-class design leader who thrives when faced with challenges. User experience is his bread and butter, and he works tirelessly to champion that mindset.
Jordan Barnard
Director, EY
Process-driven, research-focused, switched on and an absolute hoot to work with. An invaluable team member delivering effective and engaging user experiences. An absolute unicorn!
Angela Edwards
Founder, Elli Cares — formerly at Myer
His energy and enthusiasm to build the team’s process and operations is outstanding. He helped the team develop better habits and processes that we continue to build upon and grow.
Chris Jack
Design Leader, Woolworths Group
Frequently asked questions
Know exactly what to fix. In 72 hours.
12 severity-rated findings, revenue impact tied to each, and a 30-minute walkthrough with Anton. $197. If it's not actionable, I'll refund it.