The UX leadership your product needs, without the full-time hire.
I embed into your leadership team, diagnose where the experience is costing you revenue, and tell you exactly what to fix and in what order.
How it works
1. Book a 30-minute call
No slides, no pitch. A structured diagnosis of your product's experience layer.
2. Get a UX Scorecard
Walk away with a severity-rated snapshot of your onboarding, activation, retention, and reactivation experience.
3. Decide if fractional fits
If it's the right model for your stage, we scope a retainer. If not, you keep the scorecard.
Who this is for
- ✓Growth-stage companies ($2M–$50M) with no dedicated UX leader
- ✓Founders preparing for a board meeting, raise, or investor due diligence
- ✓Product teams that ship fast but can't explain why customers churn
- ✓CEOs who've tried agencies and gotten mockups, not strategy
Who this is not for
- ✗Companies that need a full-time Head of UX (I can help you hire one)
- ✗Teams looking for someone to push pixels or build wireframes
- ✗Pre-revenue startups without product-market fit
Trusted by leaders at Google, AGL and EY
“Rarely do you meet an individual with the vision, strategy, and drive to transform a business. Anton is just such an individual. He produced a clear and concise strategy and embodied the lean start-up mentality, his enthusiasm, detail, and deep knowledge made him excel as both a project lead and product owner.”
Troy Bebee
CTO, Google Cloud
“Anton is a deeply impressive Design Leader with a breadth and depth of digital domain expertise that is extremely rare in the Australian market. He brings holistic design thinking together with commercial acumen and data-driven thinking. Anton isn't merely world-class, but world-beating.”
Stu French
Chief Digital Officer, AGL
“Anton's a high-class design leader who has worked in very challenging environments. He thrives when faced with challenges. User experience is his bread and butter, and he works tirelessly to champion that mindset.”
Jordan Barnard
Director, EY
Book a free 30-minute UX Strategy Session
No slides, no pitch. A structured diagnostic of where your product is bleeding revenue at the experience layer. You'll leave with a severity-rated UX scorecard you can take straight to your next leadership meeting.
You're shipping features nobody finishes using.
We'll identify the top abandonment points in your product and the revenue tied to each.
Your churn data points to price, but your gut says experience.
We'll show you how to tell the difference using the Retention Autopsy Framework.
Your board asked about your UX strategy and you didn't have one.
You'll leave with a one-page UX scorecard template ready for your next board meeting.
A full-time Head of UX feels premature but ignoring the problem feels reckless.
We'll map the fractional model against your stage and tell you honestly whether it fits.
You've tried agencies and gotten mockups, not strategy.
We'll show you what advisory-layer engagement looks like in practice and what good actually looks like.
Engagements start at $4,000/month, discussed on the strategy call.
Book your strategy session →
Your fractional advisor
16 years at the intersection of product strategy and customer experience. I've worked with brands like Telstra, Myer, Flybuys, and Versent to diagnose why customers churn and build the systems that fix it. I don't design screens, I sit at the leadership level, translating customer needs into board-legible strategy and telling the team exactly what to fix and in what order.
Full bio →Ready to stop guessing?
Book a free 30-minute UX Strategy Session.
No slides, no pitch, just a diagnosis.