1. 01The book
  2. 02Your options
  3. 03Checkout
  4. 04Done

Heard, added to your order

Instant download.

$14.99

One more thing

Upgrade to the bundle: Heard, the workshop recording and the templates for $199.

Watch the Voice of the Customer workshop and training, recorded, and take the templates that turn the book into a listening programme your leadership team will back.

Included

The templates behind the listening programme.

Listening goals and decision-makers

Set what you want to hear, and who decides on it.

Feedback source map

See where insight is gathered, and where it stops travelling.

Listening posts and reporting rhythm

Design how the voice reaches the people deciding.

Pilot and loop-closing checklist

Check insight reaches real decisions, and tell customers what changed.

Your book is covered by The First Step Guarantee. Run the first step with your own leadership team. If it doesn't show you something about where the customer's voice enters your decisions that you didn't know, email us within thirty days and we'll refund every cent. Keep the book.