Your SaaS product is haemorrhaging revenue at activation
Built for B2B and B2C SaaS teams at every stage. Activation gaps, feature adoption drop-off, and onboarding friction — with revenue impact tied to every finding.
Where SaaS revenue goes missing
Three areas the audit diagnoses in depth.
These are where the fixes have the highest ROI.
Activation is where SaaS revenue is won or lost
Most SaaS teams optimise acquisition when the real problem is downstream. Users sign up, never reach the aha moment, and churn before they've seen the product's value. We diagnose the full activation journey — from sign-up through the first meaningful action — and find every gap between intent and outcome.
Feature adoption gaps are a design problem, not a user problem
When users ignore features that drive retention, most teams blame the roadmap. The real cause is almost always information architecture, progressive disclosure, and empty-state design. We audit every feature surface against how users actually navigate and build habits — and identify the specific friction that's suppressing adoption.
Churn that looks like product-market fit failure is usually an experience problem
When users say 'it's not what I expected' or 'it was too complicated,' product teams hear PMF feedback. We hear UX failure. Mismatched onboarding, unclear value framing, and poor recovery from confusion are responsible for a significant share of early churn. We find the experience layer issues before they're attributed to the product.
What's included in the SaaS audit
Full activation funnel audit
From sign-up through first meaningful action, every step analysed against SaaS onboarding best practices and conversion benchmarks.
40+ prioritised findings
Each finding severity-rated (critical, warning, opportunity) with activation and revenue impact estimates tied to every issue.
Feature adoption assessment
Where your product's IA, empty states, and progressive disclosure are suppressing feature usage — and the specific changes most likely to lift retention.
Experience roadmap
A phased improvement plan sequenced by effort vs. impact — designed to present to product, engineering, and growth stakeholders.
60-minute strategy walkthrough
A video call with your product and growth teams to walk through every finding and prioritise the implementation sequence.
Everything above, for a flat rate
$997
What people say about working with Anton
Rarely do you meet an individual with the vision, strategy and drive to transform a business. Anton is just such an individual.
Troy Bebee
CTO, Google Cloud
A deeply impressive Design Leader, with a breadth and depth of digital domain expertise that is extremely rare in the Australian market. Anton isn’t merely world-class, but world-beating.
Stu French
Chief Digital Officer, AGL
The most switched on design leader I have ever had the pleasure to work with. In a true dedicated fashion consistently went the extra mile whenever anyone in the team needed his expertise.
Jake Bayer
CTO, Brancher
A high-class design leader who thrives when faced with challenges. User experience is his bread and butter, and he works tirelessly to champion that mindset.
Jordan Barnard
Director, EY
Process-driven, research-focused, switched on and an absolute hoot to work with. An invaluable team member delivering effective and engaging user experiences. An absolute unicorn!
Angela Edwards
Founder, Elli Cares — formerly at Myer
His energy and enthusiasm to build the team’s process and operations is outstanding. He helped the team develop better habits and processes that we continue to build upon and grow.
Chris Jack
Design Leader, Woolworths Group
See the results of a SaaS engagement
Startup Goal
Activation was broken at step three. Diagnosed the onboarding breakpoint through user research, rebuilt the goal-setting flow, and tracked every metric. Revenue more than tripled.
+422%
activation lift after redesigning the goal-setting flow
View case study →
40+ findings. 5–7 business days. $997.
Revenue impact tied to every finding. A full experience roadmap. A 60-minute walkthrough with Anton. If it's not actionable, I'll refund it.