A Deep-Dive UX Audit Built for eCommerce. Know Exactly Where Your Funnel Leaks Revenue.
Built for DTC brands, retail, and marketplaces. Revenue impact tied to every finding — with a full experience roadmap and a 60-minute strategy walkthrough with Anton.
Where eCommerce revenue goes missing
Three areas the audit diagnoses in depth.
These are where the fixes have the highest ROI.
Cart abandonment is a symptom, not the disease
Most eCommerce teams optimise the checkout page when the real friction started three steps earlier. In product discovery, trust signals, and shipping transparency. We diagnose the full funnel, not just the final step.
Post-purchase experience is where repeat revenue lives
The welcome email, the delivery tracking, the reorder flow, the returns process. This is where DTC brands win or lose their second purchase. Most audits never look past the checkout. We start there.
Your product pages aren't converting because they don't answer buying objections
Health, sizing, ingredients, social proof, urgency. The information architecture of a product page directly predicts conversion. We audit every element against vertical-specific best practices.
What's included in the eCommerce audit
Full-funnel experience audit
From landing page through post-purchase, every touchpoint analysed against eCommerce best practices.
40+ prioritised findings
Each finding severity-rated (critical, warning, opportunity) with revenue impact estimates.
Competitor experience benchmarks
How your experience stacks up against 3 direct competitors in your vertical.
Experience roadmap
A phased plan that sequences improvements by effort vs. impact, designed for board presentation.
60-minute strategy walkthrough
A video call to walk through every finding and answer your team's questions.
Everything above, for a flat rate
$997
What people say about working with Anton
Rarely do you meet an individual with the vision, strategy and drive to transform a business. Anton is just such an individual.
Troy Bebee
CTO, Google Cloud
A deeply impressive Design Leader, with a breadth and depth of digital domain expertise that is extremely rare in the Australian market. Anton isn’t merely world-class, but world-beating.
Stu French
Chief Digital Officer, AGL
The most switched on design leader I have ever had the pleasure to work with. In a true dedicated fashion consistently went the extra mile whenever anyone in the team needed his expertise.
Jake Bayer
CTO, Brancher
A high-class design leader who thrives when faced with challenges. User experience is his bread and butter, and he works tirelessly to champion that mindset.
Jordan Barnard
Director, EY
Process-driven, research-focused, switched on and an absolute hoot to work with. An invaluable team member delivering effective and engaging user experiences. An absolute unicorn!
Angela Edwards
Founder, Elli Cares — formerly at Myer
His energy and enthusiasm to build the team’s process and operations is outstanding. He helped the team develop better habits and processes that we continue to build upon and grow.
Chris Jack
Design Leader, Woolworths Group
See the results of an eCommerce engagement
Myer
Loyalty integration, combined sign-up, and member pricing — three flagship initiatives, each shipped, A/B-tested, and directly attributed to revenue. Not just designed. Measured.
$30m+
revenue uplift across flagship initiatives
View case study →
40+ findings. 5–7 business days. $997.
Revenue impact tied to every finding. A full experience roadmap. A 60-minute walkthrough with Anton. If it's not actionable, I'll refund it.