Thinking on product experience
Practical writing on fractional UX leadership, SaaS onboarding, churn reduction, and the experience layer that moves revenue.
fractional uxleadership
What Is a Fractional UX Leader — and Do You Need One?
Fractional UX leadership gives growth-stage companies senior design capacity without the full-time hire. Here's how the model works and when it makes sense.
3 min read
onboardingchurn
How Better Onboarding Reduces SaaS Churn
Most B2B SaaS churn is blamed on pricing or competition. A large share traces back to weak onboarding. Here's how to diagnose and fix it.
5 min read
conversionpricing
Why Your Pricing Page Is Killing Conversion
Most B2B SaaS pricing pages are built for the founder's logic, not the buyer's decision process. Here's what to fix first.
3 min read
cx strategyleadership
How to Report CX to Your Board Without Losing the Room
Customer experience data rarely survives the translation to board-level reporting. Here's how to frame CX metrics that non-design executives actually care about.
2 min read
onboardingretention
The Activation Metrics That Actually Predict Retention
Most SaaS teams measure activation by login rate. The metrics that predict 12-month retention look very different — here's what to track instead.
2 min read
product strategyux debt
The Frankenproduct Problem
When every quarter adds features but nothing gets simpler, you have a Frankenproduct. Here's how to diagnose it and what to do instead of a redesign.
5 min read
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